This time, he's interested in expanding the ranks of those who minimize their dependence upon fossil fuels. He wants people to try something new, even if it means changing their lifestyles somewhat.
He sums it up in four words: "Gas is your choice."
"Yep... I like changing the conversation," Falcon tells Pete Moe, an organizer of Fresno Earth Day 2012. "Had a 'divine spark of inspiration' for a great and catchy one-liner and a design for a Facebook graphic, and found it was really a great flyer/poster as well, so I designed this."
Moe responds: "I love the sentiment! Has a campaign feel kind of like the 'Stop Kony' campaign of recent."
Falcon says: "Realized I had a black toner cartridge in my color laser printer that needed to be replaced (damaged, bad quality), so instead of wasting the toner, I figured I'd print a bunch of these to post on light poles around town."
